Sanctuary Medicinals Cannabis was established in Massachusetts, with operations also in New Hampshire and Florida. Their premium products include flower, vape cartridges, tinctures and edibles.
For qualifying patients to purchase Sanctuary products, a state medical marijuana card and recommendation are needed to purchase. Certain locations offer discounts or promotions which make purchasing Sanctuary products even easier.
Branding:
Cannabis corporations, like their traditional counterparts, understand the value and necessity of Corporate Social Responsibility (CSR). However, cannabis-specific industries present unique obstacles when it comes to CSR practices.
Sanctuary Medicinals stands out in an often contentious world by using its brand to do good in the community. Based out of Boston, Sanctuary Medicinals uses cannabis retail sales as an opportunity to give back. Donating money and products to local organizations as well as running coat drives during winter months are just some of the ways Sanctuary Medicinals shows they care. This approach gives customers and potential new customers an impression that Sanctuary cares.
Boston’s Got Next is an arts initiative developed to provide local musicians and artists with performance opportunities while fostering diversity. Furthermore, they host monthly art shows which serve to highlight local talents.
Additionally, Duguay states that these efforts do not represent corporate giveback strategies as much as “simply being good neighbors”.
Sanctuary Florida continues its expansion with the hire of Kyle O’Brien as project manager for its southeast region. Kyle will oversee all aspects of dispensary projects from design to construction, bidding, permitting, interior furnishing and inspections – an indispensable addition as Sanctuary expands. Bringing over 15 years of experience, he is an ideal fit for this role and will play a critical role as it expands.
Vantage Builders has provided assistance to Sanctuary on numerous Florida dispensary projects, including locations in Fort Pierce, Sebring, Dunedin and St. Petersburg. Additionally, they assisted Sanctuary with its cultivation facilities – including one 36,000-square foot facility located in Massachusetts.
Cannabis Creative was able to answer Sanctuary’s many inquiries regarding branding, packaging and web design and help establish a scalable online presence.
Web Design:
As legal marijuana industry develops, dispensaries are employing cutting-edge technologies and techniques to attract new customers, including employing Augmented Reality (AR). AR allows them to engage with customers more directly while offering customized information about products and services.
Sanctuary Medicinals is a vertically integrated cannabis company operating across Florida, Massachusetts, and New Hampshire with provisional retail license in New Jersey. Their mission is to offer high-quality award-winning products at reasonable prices to patients and consumers across multiple states while making positive contributions in their respective communities.
O’Brien is responsible for overseeing every phase of Sanctuary’s upcoming projects in southeast Florida, from design through permits, bidding, construction and interior furnishing. He works closely with Dan Krentzman, Director of Development, to ensure each new location meets Sanctuary’s rigorous quality standards while adhering to state regulations.
Sanctuary Medicinals’ new Palatka Marketplace facility stands as an outstanding example of innovative ways retail establishments are finding to make space work for them and increase consumer engagement in Florida’s medical cannabis market. Repurposing an older storefront and drive-thru window, it was one of the first facilities to open in its area; providing customers from Hernando, Pinellas and Pasco counties easy access. Furthermore, Sanctuary’s menu boasts in-house grown flower, tinctures, edibles and much more!
Sanctuary offers savings opportunities to both new patients and loyal-customers, from first time patient discounts and renewal discounts, daily/weekly patient discounts and coupons for veterans, seniors and those living with disabilities.
Sanctuary Medicinals’ team of cannabis experts is here to guide you through complicated world of cannabis. By providing education and support on healing and wellness journeys, Sanctuary Medicinals strives to help their patients navigate this industry with ease. With compassionate care and outstanding products always at hand, Sanctuary Medicinals looks forward to welcoming you soon at one of their many convenient locations!
Print Design:
Sanctuary Medicinals’ packaging and signage is carefully designed to both beautiful and functional. Their pre-roll products feature custom peel back labels with information such as ingredients, warnings and dosage printed directly without disrupting their sleek appearance. Furthermore, each label contains an adhesive deadener that makes opening or reapplying effortless.
As Sanctuary expanded in 2019, they required assistance with creating their brand and expanding its digital presence. Cannabis Creative provided invaluable assistance by helping Sanctuary Medicinals refine their overall brand, create product brand names for new product offerings, and developing an online presence which could scale with their business needs.
The Sanctuary Medicinals’ second Florida dispensary is situate on International Drive and sells an assortment of flower, cartridges and edible products. Sanctuary has partnered with Apopka-based Dewar Nurseries to manage cultivation and manufacturing operations before expanding throughout Florida.
Sanctuary Medicinals’ Director of Development, Dan Krentzman is an accomplished military leader with experience designing and building healthcare facilities. As such, his background made him the ideal person to manage Sanctuary Medicinals’ expansion into Florida’s medical marijuana market; overseeing multiple projects from site selection through opening day.
Sanctuary Medicinals operates two cultivation, manufacturing, and dispensary locations in Massachusetts and Florida with plans to open additional ones as regulations permit. It is widely recognize for producing premium quality products. While upholding a strong commitment to making an impactful difference in communities served.
Sanctuary Florida operates two dispensaries, with its flagship shop situated near Veterans Expressway in Tampa – making it easily accessible for patients in north Hillsborough and south Pasco counties – featuring wooden walls, high-end millwork, specialty ceilings and faux wood beams in order to create an inviting yet professional environment for both staff and customers alike.
Social Media:
Sanctuary Medicinals was looking to establish its brand in multiple states across the US by increasing its brand and digital presence. To do this, they engaged Cannabis Creative for consulting, branding and design services for their growing company – providing product line development strategies as well as print design, web development and social media management as part of a complete creative package of creative services for Sanctuary.
Sanctuary Medicinals recently unveiled its sixth Florida dispensary at 1352 Main Street in Dunedin. This 2,300 square-foot dispensary can easily reach from I-275, US-19 or FL-60 with its convenient drive-thru lane enabling customers to purchase products quickly. In addition, this facility will boast state-of-the-art lab, wellness center and cultivation space totalling 2,500 square feet.
Sanctuary Medicinals unveiled its new website and social media platforms to assist customers in navigating a complex industry landscape and engaging with its premium medical grade products. Additionally, Sanctuary Medicinals unveiled a loyalty program as a reward to customers and increase engagement.
This new platform boasts advanced capabilities including buyer intent data, anonymous visitor identification and first party contact integration from a massive database of buyers – helping dispensaries make quicker and more informed decisions to improve operations faster.
Dan Krentzman, Sanctuary Medicinals’ Director of Development, oversees their expansion across Florida with dispensary locations. Originally hired as project manager to oversee construction and design for their initial dispensary footprint in Florida. Dan has since promoted into his current position which involves overseeing design professionals, consultants, multiple properties, permitting and more.
At the meeting, company representatives and their consultant discussed plans to construct a medicinal marijuana dispensary at an off Timpany Boulevard property recently acquired by their company. Company officials indicated they may offer recreational sales as well if state regulations allow.